The AVIP Concept

AVIP stands for Attention, Visibility, Interaction and Protection and is our most ambitious initiative to date, promoting safety for road cyclists. POC is a Swedish … read more

The Products

For AVIP, we have challenged ourselves to come up with new products with the goal of supporting a safer ride. Besides developing high performance helmets, which … read more

Research & Innovation

AVIP is a concept that has been created in collaboration with some of the best minds in science, health and technology to redefine the future … read more

Colors & Contrast

For AVIP, we gained valuable knowledge in different fields, such as color, contrast, perception, motion, psychology and anthropology to better understand what we needed to … read more

AVIP Color Palette

The AVIP Color Palette is a cornerstone of AVIP and has been developed to provide optimal visibility and contrast in a road bike environment. Through … read more

POC ICE – In Case of Emergency

POC ICE is a proactive effort to provide medical emergency personnel with correct medical history and information, even if the victim is unconscious. Last time you … read more

AVIP Bike Auction

Custom POC AVIP California and P5 Thanks to Cervélo, HED, fi´zi:k and 3T, we built and customized exactly what we wished for, reflecting the philosophy … read more