The AVIP Concept
AVIP stands for Attention, Visibility, Interaction and Protection and is our most ambitious initiative to date, promoting safety for road cyclists. POC is a Swedish … read more
AVIP stands for Attention, Visibility, Interaction and Protection and is our most ambitious initiative to date, promoting safety for road cyclists. POC is a Swedish … read more
For AVIP, we have challenged ourselves to come up with new products with the goal of supporting a safer ride. Besides developing high performance helmets, which … read more
AVIP is a concept that has been created in collaboration with some of the best minds in science, health and technology to redefine the future … read more
For AVIP, we gained valuable knowledge in different fields, such as color, contrast, perception, motion, psychology and anthropology to better understand what we needed to … read more
The AVIP Color Palette is a cornerstone of AVIP and has been developed to provide optimal visibility and contrast in a road bike environment. Through … read more
POC ICE is a proactive effort to provide medical emergency personnel with correct medical history and information, even if the victim is unconscious. Last time you … read more
In celebration of the launch of the AVIP concept, promoting safety for road cyclists, POC will host an online auction to raise money and awareness … read more