The AVIP Concept
AVIP stands for Attention, Visibility, Interaction and Protection and is our most ambitious initiative to date, promoting safety for road cyclists. POC is a Swedish … read more
Yearly Archives: 2013
The Products
For AVIP, we have challenged ourselves to come up with new products with the goal of supporting a safer ride. Besides developing high performance helmets, which … read more
Research & Innovation
AVIP is a concept that has been created in collaboration with some of the best minds in science, health and technology to redefine the future … read more
Colors & Contrast
For AVIP, we gained valuable knowledge in different fields, such as color, contrast, perception, motion, psychology and anthropology to better understand what we needed to … read more
AVIP Color Palette
The AVIP Color Palette is a cornerstone of AVIP and has been developed to provide optimal visibility and contrast in a road bike environment. Through … read more
POC ICE – In Case of Emergency
POC ICE is a proactive effort to provide medical emergency personnel with correct medical history and information, even if the victim is unconscious. Last time you … read more
AVIP Bike Charity Auction
In celebration of the launch of the AVIP concept, promoting safety for road cyclists, POC will host an online auction to raise money and awareness … read more