The AVIP Concept

AVIP stands for Attention, Visibility, Interaction and Protection and is our most ambitious initiative to date, promoting safety for road cyclists. POC is a Swedish … read more

Colors & Contrast

For AVIP, we gained valuable knowledge in different fields, such as color, contrast, perception, motion, psychology and anthropology to better understand what we needed to … read more

POC ICE – In Case of Emergency

POC ICE is a proactive effort to provide medical emergency personnel with correct medical history and information, even if the victim is unconscious. Last time you … read more