Research & Innovation

AVIP is a concept that has been created in collaboration with some of the best minds in science, health and technology to redefine the future of road bike safety and performance.

POC was established through a collective desire to make a difference and give everyone the best possible safety and confidence in their chosen sports. This idea has been embodied in our mission and through a cross-scientific approach to develop reliable and uncompromising protection.

AVIP has required us to explore, evaluate and find new ways to promote safety. Through our medical and performance forums, POC Lab and WATTS Lab, we have investigated and researched different areas to better understand the specific hazards in road cycling and where gains could be made.

We have placed significant time and effort in a numbers of different fields, such as color, contrast, aerodynamics and anthropology to better understand what we needed to translate and focus on in order to improve road bike safety, without compromising on performance.


To be at the forefront of safety, innovation and development we established POC Lab. It is our scientific forum, which brings together experts from a range of disciplines and medicine. They support and advise us to ensure that what we develop is the most reliable and advanced protection on the market.

POC Lab allows us to collaborate with some of the world’s foremost sports medicine experts, brain scientists and specialists in spinal cord injuries. The members of the POC Lab are carefully selected for their unique expertise and each member shares POC’s mission to do the best we can to possibly save lives and to reduce the consequences of accidents.


Our vision for AVIP has always been to develop a road bike range that does not compromise on safety and performance. To achieve higher levels of performance, and balance the expertise we gain from POC lab in safety, we needed to set new standards and established WATTS Lab - a highly specialized department to translate and develop our AVIP vision.

The objective for the team in WATTS Lab is to optimize POC products to allow the cyclist to go faster, using less energy. To achieve this, tests has been conducted to ensure minimal drag, optimize speed and to reduce the energy output by the rider.

The results and knowledge gained has allowed us to refine our AVIP products.

Learn more about:
The AVIP concept
The AVIP products
Colors and contrast
AVIP Color Palette
AVIP Bike Auction

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